Introduction
This Privacy Policy explains how HealthIndexX, an affiliate-supported review and comparison site, collects, uses, and discloses information. The site is operated by Business MKTG SpA. It applies to information collected through the website, including contact forms, analytics tools, and advertising technologies. By using the site, visitors understand that some data practices are necessary for site functionality, measurement, and referral tracking, although individual experiences may differ.
This policy is intended to describe general privacy practices and may be updated from time to time to reflect changes in services, vendors, or legal requirements.
Information We Collect
HealthIndexX may collect information that visitors provide directly and information gathered automatically when pages are viewed. This can include contact form submissions, such as name, email address, message content, and any details included in a request.
Automatically collected information may include cookies, analytics data, referrer information, device and browser details, IP address, approximate location derived from that address, and page interaction data. The site may also collect ad-platform click identifiers such as gclid, msclkid, wbraid, and gbraid when those parameters appear in a visit URL. These identifiers may help attribute traffic and conversions, though results vary based on browser settings, ad platform rules, and user consent choices.
How We Use Information
The information collected on the site is used to operate and improve the review and comparison experience, measure content performance, support conversion tracking, and respond to contact requests. It may also be used to understand which pages are visited, which referral sources send traffic, and which offers appear to generate interest.
Some data can be processed for fraud prevention, troubleshooting, and compliance with legal or contractual obligations. When contact forms are used, submitted details are used only to respond to the request or continue a conversation initiated by the visitor.
Third Parties
HealthIndexX may share or disclose certain information to service providers and business partners that help run the site. These third parties may collect or receive information under their own privacy terms, which should be reviewed separately.
- Google Ads, for ad measurement and conversion tracking.
- Microsoft Ads, for advertising attribution and campaign reporting.
- Affiliate networks such as MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods, for referral tracking and commission attribution.
- The hosting provider, for website operation, security, and log processing.
- The email provider, for delivering inbound and outbound messages tied to contact requests.
These third parties may use cookies, pixels, click IDs, or similar technologies. Their practices may change, and the site does not control their separate policies or settings.
Cookies & Similar Technologies
The site uses cookies and similar technologies to store preferences, understand traffic patterns, and support measurement and affiliate attribution. Cookies may be set by the site itself or by third parties such as analytics and advertising providers.
Visitors can usually manage cookies through browser settings and, where available, consent tools displayed on the site. Disabling cookies may limit some functions, including analytics, referral attribution, or form behavior. Some customers may find the experience less personalized, and results vary based on browser and device configuration.
Your Rights
Depending on where a visitor lives, privacy laws may provide rights to access, correct, delete, or limit the use of personal information. Visitors may also have the right to opt out of targeted advertising, certain forms of profiling, or the sale or sharing of personal information where those laws apply.
For GDPR-related requests, visitors may ask about the legal basis for processing, request access to data, or request deletion where applicable. For California residents, CCPA rights may include knowing what categories of information are collected and requesting deletion or opting out of certain disclosures. These rights are subject to exceptions and verification requirements, and individual experiences may differ based on jurisdiction and applicable law.
Data Retention
Personal information is retained only for as long as reasonably necessary to fulfill the purposes described in this policy, including analytics, troubleshooting, legal compliance, fraud prevention, and recordkeeping. Retention periods may vary depending on the type of data and the provider involved.
Contact form submissions may be kept for a period needed to respond to inquiries and preserve business records. Analytics and advertising data may be retained according to tool settings, platform policies, or legal obligations. When data is no longer needed, it may be deleted, anonymized, or archived in a manner consistent with operational needs.
Contact for Privacy Requests
Privacy requests should be sent by email to support@businessmktg.com. Requests may include access, deletion, correction, or questions about how data is processed by Business MKTG SpA.
Postal mail may also be sent to:
Marchant Pereira 150
Oficina 901
Response times may vary depending on the nature of the request, identity verification needs, and applicable legal requirements. If a request involves data held by a third-party provider, the request may need to be routed to that provider or handled under its own procedures.